Many people get this wrong, but those that understand it and adjust their systems accordingly usually experience a far greater success – regardless of what their products/services on offer are.
So, what is the most important part of your business?
Your customers. Without them, you’re out of business.
Your Customers Are Important!
There are two main takeaways from this:
Your customer service has to be amazing. Show them how important they are to you, how much you care that they should be happy with your service, and that you’re willing to go above and beyond to ensure their satisfaction.
Wouldn’t you prefer to stick with a brand that treats you like royalty, over one that treats you like dirt? We’ve all been inside a shop where the attendant groaned when we walked in, tried to pretend they didn’t hear when you asked for help, and rolled their eyes are every question. Most of us would walk right out.
Ask your Customers
It’s up to you to find out what your customers are thinking. Are they delighted with your service, or do they wish you had a home delivery option? Is there another feature they wished you offer? Do they appreciate those extra touches that you spend so long on, or would they prefer the product without it?
After all, if you want to be providing your customers with the best possible service, you have to find out what they truly want. It’s incredible how many people assume their customers value one thing, when really it’s something else that they’d really like.
If you don’t ask, you won’t find out.
What are you doing to create the best customer experience possible? Is this an area you’ve worked on, or are you struggling to find ways to improve? Share your thoughts, insights and questions!